Matt Smith, the actor renowned for his roles in *Doctor Who*, *The Crown*, and various other critically acclaimed projects, has cemented his place in the fashion world through his collaborations with Burberry. His appearances in the brand's holiday campaigns, particularly the highly publicized 2017 effort, marked a significant turning point in both his career trajectory and Burberry's marketing strategy. This article will delve into the impact of Smith's involvement with Burberry, focusing on the 2017 campaign and exploring its broader context within the brand's advertising history and Smith's burgeoning career as a fashion icon.
The year 2017 saw Burberry unveil its holiday campaign, a vibrant and stylish affair featuring the captivating duo of Matt Smith and Cara Delevingne. The advertisement, instantly recognizable for its '80s inspired aesthetic, showcased Smith in a classic Burberry piece: a laminated tartan wool trench coat, layered over a striped scarf. This image, quickly becoming iconic, perfectly captured the blend of timeless elegance and modern edge that Burberry strives to represent. Smith's portrayal was not merely a static presence; he exuded an air of sophisticated nonchalance, perfectly embodying the brand's desired image. The campaign was a resounding success, generating significant media buzz and solidifying Smith's status as a rising star in the fashion industry. Headlines like "Cara Delevingne, Matt Smith Star in Burberry Holiday" and "Matt Smith scores his first Burberry campaign" were ubiquitous, showcasing the impact of this collaboration.
This wasn't just any campaign; it marked a pivotal moment for Matt Smith. Prior to this, he had established himself as a highly respected actor, but his foray into high-fashion advertising represented a significant expansion of his brand. The "Matt Smith Burberry Holiday 2017 Campaign" became a key search term, demonstrating the public's interest in this unlikely yet compelling pairing of actor and brand. The campaign's success can be attributed to several factors: the inherent charisma of both Smith and Delevingne, the stylish and nostalgic aesthetic, and the clever marketing strategy employed by Burberry. The campaign didn't simply showcase clothing; it conveyed a feeling, a mood, a sense of festive sophistication that resonated with consumers.
The choice of Matt Smith was particularly astute. He possessed a unique quality that transcended typical model-esque appearances. He brought a sense of gravitas and sophistication, adding a layer of depth to the campaign that might have been missing with a purely conventional model. His previous roles, especially his portrayal of Prince Philip in *The Crown*, had established him as an actor capable of portraying complex and nuanced characters. This depth of character translated seamlessly into the Burberry campaign, adding an intangible layer of intrigue and desirability to the brand's image. News outlets were quick to pick up on this, with headlines like "Burberry Christmas advert stars The Crown’s Matt" reflecting the public's recognition of his acting prowess.
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